I am missing a lot in this post. I could have a series on interracial depiction in the media (and maybe one day I will make that happen). For now, I am posting about an incident that occurred in 2013. I wanted to state my opinion when it happened, but I didn’t have a blog at that time. In June of last year Cheerios debuted a commercial featuring an interracial couple and their bi-racial daughter. This Cheerio’s ad sparked a lot of controversy because it was garnering a lot of negative racial comments. Unfortunately, I cannot find them at this time. I’m more than sure that some of these posts were made by internet trolls (because Youtube is full of them) who did not have anything else to do but stir up trouble. With that being said, I will not ignore the fact that racism is still present in America and is seldom addressed head-on. Just because it is often addressed as not a main issue and dismissed does not make it not a problem. My husband recently told me that when we are together, holding hands and walk by black men or a group of black men, he gets strange looks and glares. I’ve never noticed them, but then again I wasn’t paying attention. Maybe America wasn’t/hasn’t been paying attention. Race and interracial relationships are taboo topics in America because of America’s rather troubled past of vile conflict between races (and not just Black and White).
I am glad the Cheerios ad was created because it is showing a make up of a family of people that exist in America, but aren’t necessarily equally represented in the media. It caused a stir. It caused people to talk about something that has often been pushed aside. It is like we have been operating under the guise of “if we don’t talk about it, maybe it’ll go away”. That may be true, but based off of the past, the only change has come is when people make the change.
Early this year, Cherrios debuted a Superbowl commercial with the same family, despite all the negativity that ensued the first time. The funny thing is, that this time there wasn’t an outbreak of foolishness, but anoutbreak of support for cheerios and ads just like it. Swiffer brought about a new commercial in 2014 that has an interracial family. The Swiffer commercial has an added bonus controversy, by having the dad as an amputee! Feel free to watch it below.
I am glad the Cheerios ad (and the Swiffer ad) was created because it is showing a make up of a family of people that exist in America, but aren’t necessarily equally represented in the media. It caused a stir. It caused people to talk about something that has often been pushed aside. It is like we have been operating under the guise of “if we don’t talk about it, maybe it’ll go away”. That may be true, but based off of the past, the only change has come is when people force the change. Families come in all colors, and have an array of different origins which help make this nation the “tossed salad” of diverse people it is. Let’s celebrate America’s diversity as much as we can!
Just for fun: Watch the “Kid’s React” to the Cherrios controversy. It is great.